Monday, October 18, 2010

BUS 523 Final Project 1

  • Select a company you wish to analyze and write a short blog post about this company/business (Due 16 Oct)

The company to be analyzed is Apple Inc.
The main products are Mac, iPod, iPhone, iPad and iTunes. It is a publicly held company, the stock symbol is AAPL. Steve Jobs is the Chief Executive Officer, Peter Oppenheimer is the Senior Vice President and Chief Financial Officer, and Tim Cook is the Chief Operating Officer.
The Company competes in highly competitive global markets characterized by aggressive price cutting, with resulting downward pressure on gross margins, frequent introduction of new products, short product life cycles, evolving industry standards, continual improvement in product price/performance characteristics, rapid adoption of technological and product advancements by competitors, and price sensitivity on the part of consumers.

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